
Welcome to Keep What You Earn Co., where strategy meets numbers and financial futures get a roadmap.
We know that money isn’t just about numbers — it’s about freedom, confidence, and achieving your boldest goals. At Keep What You Earn, we don’t just manage books; we empower clients to build the business and life they envision.
Open Positions
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Open Positions *
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Do you feel like you're too deep in the public accounting cycle, telling yourself you'll leave by next busy season but have no idea what you want to do?
Want to use your skills to make more impact for small business clients instead of your work product ending up in a shareholder's garbage?
Want to live in a world where timesheets don't exist and people trust you to get your work done?
That was me too, so I started a CFO practice called Keep What You Earn Co. and I would love for you to join me in growing our practice.
We are a boutique fractional CFO practice serving a small group of clients (currently 9) on a deeper level year-round. This role is perfect if you want flexibility but still stay in the accounting field. You will be seen as a valued team member for this client, not as someone working for an accounting firm. It is very important to understand this distinction and remember we work with the client to help accomplish their goals and not for them.
An ideal candidate is well experienced in the accounting, auditing and/or tax/compliance space and is looking to bring this skillset out of Wall Street and back to Main Street. You will thrive in the role if you have deep project management experience (like audits and consulting) and have managed multiple clients. You also must be willing to roll your sleeves up and execute on the client work, not just delegate.
Our clients span a variety of industries and are generally between $3-10MM in revenue, but we cater to premium wellness and hospitality brands. Our service scope includes:
Bookkeeping
Financial reporting
Tax preparation and planning
Forecasting and projections
Price/margin analysis
Sales tax filing
1099 reporting
State registrations and agency correspondence
Job Profile:
100% remote (whole team is virtual)
Travel required for onsite client visits during onboarding and annually at a minimum, in-person annual team meeting and option to travel to Costa Rica (my home base) for quarterly live workshopping
Must be in Eastern, Central or Mountain time zones
No outsourcing or offshoring, USA-based only
Reports to President, one direct report
Salary plus benefits
Flexible hours - high responsiveness expected 10-4 ET Mon-Thurs
No Friday meetings expected
Presentable casual dress code
Unlimited PTO - Take the time you want and need for personal priorities and collaborate to ensure work is completed and clients are served
No timesheets, we do not bill hourly
Our Values
Relentless curiosity
Keeping promises made
Prioritizing impact over effort
Small details can have big impact
Anchoring to client goals, not just what is easy or cheaper
Sensitivity to confidential information
Proactive collaborative communication
Requirements:
7+ years of public accounting experience managing multiple clients (manager experience) or equivalent
CPA or EA certification and current license
Undergraduate or advanced degree in Accounting
No unpaid or overdue taxes or tax filings (Fed or State)
Experience with small business bookkeeping in QBO or a commitment to learn and obtain certification in first 30 days (company funded)
Understanding of accounting for sales tax, inventory, cost of goods, fixed assets and accruals
Experience with tax research and preparation
Confidence speaking on video and in meetings
Comfort delivering and receiving real-time feedback
Attention to detail
Creative problem solving
Responsibilities (and approx. frequency):
Review client financial statements for compliance, completeness and accuracy, deliver review notes (monthly)
Deploy management reports via QuickBooks via email to clients (monthly)
Update projections with actual figures and report budget to actual progress
Assist with complicated journal entries and accruals (as needed)
Handle IRS and state agency correspondence (roughly 2x/quarter)
Prepare pro forma tax returns in ProConnect (July & November updates)
Prepare/review approx. 15 individual and 15 business tax returns for clients (depending on prior experience) each year
Update reasonable compensation analyses using RCReports (2x/year/client)
Conduct quarterly tax planning and help design SOPs for this (quarterly)
Oversee the 1099 reporting process each January and monitor W-9 collection throughout the year (annually)
Attend and contribute to all-hands workshops where we discuss clients' goals, priorities and opportunities (quarterly)
Project manage tax strategy implementation including coordination with specialist referrals (as needed)
Evaluate income and sales tax nexus for clients
Review industry reports and benchmarks, incorporating comparisons into reporting enhancements for clients (quarterly)
Support our customer success liaison to ensure smooth onboarding and offboarding
Perform diagnostics of prospective clients (~2 per quarter)
Explore ways to leverage AI tools to build efficiency and value for clients
Benefits:
Reimbursement of CPA license renewal and CPEs
401(K) and match
Health insurance reimbursement (formal program in process)
Charitable contribution matching
Monthly cell phone reimbursement
Additional personal development and wellness reimbursements
Tools you will be expected to use frequently:
QBO
ProConnect Tax
Gusto
Asana
Slack
Outlook
Loom
ChatGPT
Zoom
Google Sheets/Docs/Drive
Box
Elepass
To apply, send your resume to shannon@keepwhatyouearn.com along with commentary on what aspects of this role best utilize your existing skill set and which area(s) may be a challenge or opportunity to learn.
We are strategists first and accountants second.
While typical CPAs focus on compliance, we help clients unlock growth.
KWYE was born out of a desire to provide more than just financial reports. By stepping in as strategic advisors, we empower businesses to grow and thrive by not only protecting wealth but unlocking its full potential.
Our mission is to be more than just number crunchers; we’re committed partners invested in clients’ financial success. With our forward-thinking approach, we combine financial insights with practical strategies to keep your business moving forward
The KWYE Difference: Values That Drive Your Success
Promises Made, Promises Kept
We know trust is earned. That’s why we prioritize reliability. When we commit to something, we deliver. Our rapid response times ensure clients are never left in the dark. Even when solutions take time, they’ll always feel seen, heard, and informed every step of the way.
Prioritizing Impact Over Effort
Our clients’ time is valuable, so we focus on what will make the biggest difference. Whether it's closing out a full capital round, improving cash flow, or navigating complex financial decisions, we prioritize actions that create significant results.
Relentless Curiosity
We never stop asking questions because deeper insights lead to better outcomes. By asking "why?" we uncover wins that can transform clients’ financial picture. We uncovered $160K in missed deductions by asking the right questions!
Why Clients Choose Us
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We continuously improve our processes to deliver smarter solutions and better results, ensuring our clients stay ahead of the curve.
Clients benefit from our insights into diverse industries and businesses, bringing fresh perspectives and strategies they wouldn’t typically encounter in their field.
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Financial discussions shouldn’t feel intimidating. We make the experience welcoming, collaborative, and easy to understand. Many clients who once dreaded financial conversations now look forward to our meetings!
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We create an enjoyable, jargon-free environment. Conversations are transparent, honest, and sometimes even fun — because finance shouldn’t feel like a chore
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We safeguard financial information like it's our own. Our systems prioritize cybersecurity and confidentiality, giving clients peace of mind while sharing their financial details.
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Our tailored strategies are designed to achieve results specific to clients’ businesses. Whether it’s raising capital, securing funding, or improving cash flow, we go beyond the basics to deliver transformative results.
Meet Shannon
I became a CPA because I lost a bet with my dad - seriously!
He taught me about money since I was a kid, and I learned about business by managing a McDonald's by age 16. I learned these concepts when I was young and teach them so that you can understand them too.
I worked in Big Four accounting and corporate finance departments for 15+ years, serving Fortune 50 bottom lines, so I decided to take what I learned and use it to serve the backbone of our economy - small businesses!
My goal is to translate what your numbers are trying to tell you and bust the myth that all accountants are boring and lack personality.