
Your judgment & jargon-free podcast for financial strategy & mindset.
The podcast that teaches you how to keep more of what you earn.
Learn how to navigate the financial side of entrepreneurship so you can keep what you earn and grow your business with confidence.
Listen NowDaily episodes + Top 1.5% Global Ranking
Meet Your Host, Shannon
A teacher at heart, Shannon found herself excelling in the accounting world, but wanted to fulfill a burning desire to empower small business owners through knowledge of the financial aspects of business.
Learn More About Shannon
You NEED to be listening to this podcast!
"This is required listening for any entrepreneur or business owner who’s looking to understand their finances and maximizing what stays in their pocket. Shannon explains concepts in such a relatable, relevant way - even if you don’t have a background in finance, you’ll be able to leave each episode with some GEMS to understand and implement right away!"

Practical advice you can use!
"Being a new entrepreneur I was quickly overwhelmed with the numbers and making sure that I was making smart financial decisions with my business. Shannon offers practical, tangible information you can actually use and implement to feel confident you’re making the right decisions. She breaks down the money side of things in a way that doesn’t feel scary."
Latest Episodes
Our Guests
Keep What You Earn features a lineup of distinguished guests who are renowned experts in their respective fields. Our listeners can benefit from their insightful and valuable tips, which are not only practical but also actionable.
Free Resources
Programs & Courses

Business Financial Quickstarter
Jump start your business to financial success.
Get guidance on setup steps for your LLC, bank and credit card accounts as well as tax planning tools and a community of like-minded entrepreneurs to share ideas and questions.

FREE Tax Deduction Guide for Entrepreneurs
Hundreds of tax deductions you should be taking.
What can I deduct? We answer that here along with providing hundreds of examples of deductions you can take in your business right now - for FREE!

How to Pay Yourself
For the S or C Corp Owner
This mini-course teaches you how to compute your reasonable salary and run payroll as an owner of an S or C Corp.

Endless Cash
How to Grow your Cash Flow for Business Longevity
This mini-course teaches you how to forecast your cash flow and cash needs.