Your practice is generating revenue. Now let's make it actually profitable.
Fractional CFO Services for Medical Aesthetics
You built a practice patients love, but if…
Cash flow is unpredictable
Your paycheck is inconsistent
Your P&L tells you one thing while your bank account says another…
You don't have a revenue problem.
You have a financial leadership problem.
FEATURED BY
You're not struggling. You're just flying blind.
You're generating $2-3MM per location, maybe more, and yet you're still guessing when you can hire, whether you can afford that new device, and why there's never quite enough left over for you.
Your bookkeeper keeps the books. Your CPA files the taxes. But nobody is looking at the full picture and telling you what to do next.
That's the gap a Fractional CFO fills.
This is for you if…
You feel ready to open more locations, but unsure if your business can handle it
You want to be able to exit with a high value multiple but you’re not sure how to get there or how long it will take
You're profitable on paper, but can't pay yourself consistently or cover taxes without scrambling
The Keep What You Earn team provides
CFO-level financial leadership for medical aesthetic practices
We embed into your business as your strategic financial partner, not just another vendor sending reports you don't read.
Every month, we give you clean books, a clear cash flow picture, and a CFO who knows your numbers as well as you know your patients.
A fraction of the cost of a full-time hire. The same caliber of expertise Fortune 50 companies rely on.
What working with us looks like
-
Know exactly what's coming in and going out, weeks before it happens. No more surprises.
-
Set spending targets that actually reflect your goals, and track against them every month.
-
Two dedicated calls per month plus ongoing messaging in between. Your CFO is always in your corner.
-
If every service you offer isn't profitable, we'll find it and fix it.
-
No more tax season surprises. We plan ahead so you can act strategically, not reactively.
-
Weekly updates, monthly reconciliations, and financials you can actually trust.
At $1M+ in revenue → Start with an Executive Financial Review
At $3M+ in revenue → Fractional CFO Services are your next step
What clients are saying…
A Fractional CFO can help you …
Maximize profit
Become a confident leader
Grow your team
Prepare for exit
Build a machine that pays you
Meet Shannon &
Keep What You Earn Co.
Shannon is a CPA, Fractional CFO, and the founder of Keep What You Earn. She spent 15+ years in Big Four accounting and corporate finance before making it her mission to bring that same level of financial strategy to small business owners - specifically the ones building something worth keeping.
She hosts the Keep What You Earn podcast, one of the top 1% globally ranked business podcasts, where she breaks down exactly what it takes for aesthetic practice owners to scale profitably, improve margins, and build a practice they can eventually sell on their terms.
Her team brings over 80 years of combined experience. Every one of them is US-based, deeply experienced, and genuinely invested in your success.
TIME to keep what you earn