Your judgment & jargon-free podcast for financial strategy & mindset.

The podcast that teaches you how to keep more of what you earn.

Learn how to navigate the financial side of entrepreneurship so you can keep what you earn and grow your business with confidence.

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Daily episodes + Top 1.5% Global Ranking

Meet Your Host, Shannon

A teacher at heart, Shannon found herself excelling in the accounting world, but wanted to fulfill a burning desire to empower small business owners through knowledge of the financial aspects of business.

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You NEED to be listening to this podcast!

"This is required listening for any entrepreneur or business owner who’s looking to understand their finances and maximizing what stays in their pocket. Shannon explains concepts in such a relatable, relevant way - even if you don’t have a background in finance, you’ll be able to leave each episode with some GEMS to understand and implement right away!"

Must listen for any entrepreneur or small business

"Shannon’s podcast is my go-to resource for financial learning. As a solo entrepreneur and musician, finances can be daunting, but the episodes make me excited and empowered to learn more. Subscribe, you won’t regret it!!"

Practical advice you can use!

"Being a new entrepreneur I was quickly overwhelmed with the numbers and making sure that I was making smart financial decisions with my business. Shannon offers practical, tangible information you can actually use and implement to feel confident you’re making the right decisions. She breaks down the money side of things in a way that doesn’t feel scary."

Latest Episodes

Blue Oceans are All Around Us

Feb 26, 2024

Best Practices to Collect Cash from Customers Faster

Feb 23, 2024

Tax Implications of Digital Product Sales

Feb 22, 2024

Our Guests

Keep What You Earn features a lineup of distinguished guests who are renowned experts in their respective fields. Our listeners can benefit from their insightful and valuable tips, which are not only practical but also actionable.

Apply to Be A Guest on Keep What You Earn
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Free Resources

Custom Playlist

Create your unique playlist and get right to work!

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Tax Deduction Guide

Deduct more & avoid IRS red flags 🚩.

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Other Questions?

Text me at 860-609-6374. Yes, it's really me, Shannon.

Click to Text Me

Ca$h Flow Forecast

Get the free template & plan your financial success.

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Programs & Courses

Business Financial Quickstarter

Jump start your business to financial success.

Get guidance on setup steps for your LLC, bank and credit card accounts as well as tax planning tools and a community of like-minded entrepreneurs to share ideas and questions.

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FREE Tax Deduction Guide for Entrepreneurs

Hundreds of tax deductions you should be taking.

What can I deduct? We answer that here along with providing hundreds of examples of deductions you can take in your business right now - for FREE!

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How to Pay Yourself

For the S or C Corp Owner

This mini-course teaches you how to compute your reasonable salary and run payroll as an owner of an S or C Corp.

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Endless Cash

How to Grow your Cash Flow for Business Longevity

This mini-course teaches you how to forecast your cash flow and cash needs.

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