Shannon Weinstein, CPA
Fractional CFO | Founder of Keep What You Earn | Top 1% Podcast Host
The financial voice for the medical aesthetics industry.
Meet Shannon & Keep What You Earn
One-liner or intro bio
Shannon Weinstein is a CPA, Fractional CFO, and the founder of Keep What You Earn, a boutique CFO firm helping medical aesthetic practices scale profitably and build businesses worth selling. She hosts the Keep What You Earn podcast, one of the top 1% globally ranked business shows, where she translates complex financial strategy into decisions practice owners can actually act on.
Bio for episode description
Shannon Weinstein is a CPA and Fractional CFO who specializes in helping med spa and aesthetic practice owners think like a CFO and operate like a CEO. As the founder of Keep What You Earn and host of a top 1% globally ranked podcast, Shannon has built a reputation for making financial strategy accessible, actionable, and actually interesting. She brings 15+ years of Big Four and Fortune 50 experience and translates all of it into language business owners can use.
Full bio for press pages and introductions
Shannon Weinstein didn't plan to become a CPA - she lost a bet with her dad. But long before that, she was learning about money at the kitchen table and running operations at a McDonald's franchise at 16 years old.
After 15+ years in Big Four accounting and corporate finance serving Fortune 50 bottom lines, Shannon made a deliberate pivot: take everything she'd learned at the highest levels of finance and put it to work for the small business owners who needed it most.
She founded Keep What You Earn to do exactly that. Today her firm specializes in medical aesthetic practices - med spas, plastic surgery practices, and multi-location clinics businesses generating $1M to $10M+ in revenue — helping them build the financial infrastructure to scale confidently, pay themselves consistently, and eventually exit on their terms.
Shannon hosts the Keep What You Earn podcast, one of the top 1% globally ranked business podcasts with over 500,000 downloads and 800+ episodes. She's known for breaking down complex financial concepts through analogy and real-world examples, making CFO-level thinking accessible to every business owner, regardless of their financial background.
Her superpower is telling practice owners the truth about their numbers and giving them a clear plan for what to do about it.
TOPIC IDEAS
TOPIC IDEAS
Shannon is available to speak on:
For med spa and aesthetics audiences:
Why most med spas are profitable on paper but cash-poor in practice and how to fix it
How to know if your practice is actually ready to open a second location (the numbers that tell the truth)
What buyers look at when evaluating a med spa and how to start building toward that number now
Why memberships may be the wrong solution to your revenue problem
Revenue per square foot: the metric every multi-room practice should be watching
How to pay yourself consistently when revenue is seasonal or unpredictable
For broader business and entrepreneurship audiences:
Why your P&L is lying to you - and what to look at instead
What 7- and 8-figure businesses do differently with their finances
How to prepare your business for an exit even if you're not planning to sell
The difference between a bookkeeper, a CPA, and a CFO and when you need each one
Tax strategies worth exploring at every stage of business growth
What most business owners get wrong about budgeting
Headshots
Explore Some of Shannon’s Content
BOOKING
Ready to book Shannon?
Whether you're looking for a guest who can make financial strategy feel genuinely useful — or someone who knows the med spa industry inside and out — Shannon is available for podcast interviews, panel discussions, and keynote speaking.