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Your  judgment & jargon-free podcast for financial strategy, mindset & more
The podcast that teaches you how to keep more of what you earn.
If the financial side of business is like eating your vegetables, consider this show the ranch dressing to make the process a little more enjoyable.
It's time to keep what you earn and grow your business with confidence.
Listen NowMeet Your Host, Shannon -
CFO, CPA, Founder & Educator
A teacher at heart, Shannon found herself excelling in the accounting world, but wanted to fulfill a burning desire to empower small business owners through knowledge of the financial aspects of business.
She learned this stuff when she was a teenager, so that's how she explains it - with real-life examples so you never feel behind. You never know when she's going to drop a truth bomb or give you that "aha!" moment.
Shannon and her team serve as a fractional CFO to your business so you can get clear on your numbers and start actually using them.
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Daily episodes + Top 1% Global Ranking
You NEED to be listening to this podcast!
"This is required listening for any entrepreneur or business owner who’s looking to understand their finances and maximizing what stays in their pocket. Shannon explains concepts in such a relatable, relevant way - even if you don’t have a background in finance, you’ll be able to leave each episode with some GEMS to understand and implement right away!"
Informative, fun practical and profitable
"Great podcast for business owners! In a very light and good humored way, Shannon delivers practical, actionable advise that has really helped my business. We are now more efficient and more profitable. She makes things easy to understand and put in practice. Plus, I always feel like she gets what it's like to be a business owner."
Latest Episodes
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Our Guests
Keep What You Earn features a lineup of distinguished guests who are renowned experts in their respective fields. Our listeners can benefit from their insightful and valuable tips, which are not only practical but also actionable.
 Start Implementing What You're Learning
CFO On Demand
Get the guidance that 7-fig business owners are getting
Join CFO On Demand and get access to Shannon and her team for a fraction of the cost of a CFO or CPA. Message her anytime for those burning questions in privacy while benefiting from group trainings every month.
Small Business $tarter Kit
Tax deductions, interview tips, and cash flows, oh my!
This is a bundle of Shannon's top mini courses completely FOR FREE. This includes the tax deduction guide for business owners, a cash flow forecasting course and a guide for how to start a new business.
S Corp Success Plan
Learn how to leverage this amazing tax-saving tool
Whether you are considering making the S election or you have one and want to be compliant, this FREE course will teach you how to optimize this strategy for your business.
5-Day Financial Mindset Refresh
Get out of your financial funk in just 5 days
This free series is designed to unlock new levels of growth and confidence in yourself as an entrepreneur, plus it makes a great supplement to some of our more tactical courses