Your  judgment & jargon-free podcast  for financial strategy, mindset & more

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The podcast that teaches you how to keep more of what you earn.

If the financial side of business is like eating your vegetables, consider this show the ranch dressing to make the process a little more enjoyable.

It's time to keep what you earn and grow your business with confidence.

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Meet Your Host, Shannon -

CFO, CPA, Founder & Educator

A teacher at heart, Shannon found herself excelling in the accounting world, but wanted to fulfill a burning desire to empower small business owners through knowledge of the financial aspects of business.

She learned this stuff when she was a teenager, so that's how she explains it - with real-life examples so you never feel behind. You never know when she's going to drop a truth bomb or give you that "aha!" moment.

Shannon and her team serve as a fractional CFO to your business so you can get clear on your numbers and start actually using them.

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Daily episodes + Top 1% Global Ranking

Keep What You Earn | Listen Notes

You NEED to be listening to this podcast!

"This is required listening for any entrepreneur or business owner who’s looking to understand their finances and maximizing what stays in their pocket. Shannon explains concepts in such a relatable, relevant way - even if you don’t have a background in finance, you’ll be able to leave each episode with some GEMS to understand and implement right away!"

Must listen for any entrepreneur or small business

"Shannon’s podcast is my go-to resource for financial learning. As a solo entrepreneur and musician, finances can be daunting, but the episodes make me excited and empowered to learn more. Subscribe, you won’t regret it!!"

Practical advice you can use!

"Being a new entrepreneur I was quickly overwhelmed with the numbers and making sure that I was making smart financial decisions with my business. Shannon offers practical, tangible information you can actually use and implement to feel confident you’re making the right decisions. She breaks down the money side of things in a way that doesn’t feel scary."

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Our Guests

Keep What You Earn features a lineup of distinguished guests who are renowned experts in their respective fields. Our listeners can benefit from their insightful and valuable tips, which are not only practical but also actionable.

Apply to Be A Guest on Keep What You Earn
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 Start Implementing What You're Learning

CFO On Demand

Get the guidance that 7-fig business owners are getting

Join CFO On Demand and get access to Shannon and her team for a fraction of the cost of a CFO or CPA. Message her anytime for those burning questions in privacy while benefiting from group trainings every month.

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Small Business $tarter Kit

Tax deductions, interview tips, and cash flows, oh my!

This is a bundle of Shannon's top mini courses completely FOR FREE. This includes the tax deduction guide for business owners, a cash flow forecasting course and a guide for how to start a new business.

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S Corp Success Plan

Learn how to leverage this amazing tax-saving tool

Whether you are considering making the S election or you have one and want to be compliant, this FREE course will teach you how to optimize this strategy for your business.

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5-Day Financial Mindset Refresh

Get out of your financial funk in just 5 days

This free series is designed to unlock new levels of growth and confidence in yourself as an entrepreneur, plus it makes a great supplement to some of our more tactical courses

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