The Financial Scaling Playbook for Aesthetics
Fix the constraint that’s actually holding your practice back.
You may be doing all the right things, just not in the right order…
What most practice owners don’t realize is that focusing on the wrong financial problem can create even more down the line - like treating the wrong condition for a patient.
This is why we created a simple five-part framework to help you diagnose the biggest financial constraint in your practice and actually fix it.
Just like aesthetics, surface-level treatments don’t solve underlying issues. This playbook goes below the surface.
Stuck between $1-3MM in revenue per year
Chasing breakeven
Haven’t paid yourself a wage in months (or years!)
Wanting to scale but scared you can’t
Fighting constant staff turnover
Trying all the promos and offers in the book to attract new patients
Feeling reactive and not proactive
This is who the playbook was made for.
Does this sound like you?
This is not financial education.
This is a diagnostic + prioritization tool for stuck aesthetics practices.
At $1–3M revenue, the problem is not:
more patients
more services
more promotions
more hustle
The problem is MISPLACED FOCUS.
You actually need:
to identify your biggest financial constraint
and fix THAT before chasing growth
What you’ll walk away with
Clarity on what’s actually holding you back - not 10 things, THE thing
A simple way to prioritize decisions without financial overwhelm
Understanding where margins are being quietly damaged
Each video walks through one layer of the KWYE framework — not to teach theory, but to help you diagnose where your practice is constrained right now
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This is where we get back to basics. If you’re not pricing your treatments profitably and managing your costs, you are sabotaging your practice’s success in every other area.
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We often justify excessive spending in the name of growth, but there is a way to do it intentionally without burning through your budget.
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This is where most people get stuck. You can be running a profitable practice but have terrible cash flow. This is where we manage all the leaks from those new lasers, loans and your take-home so the business can be ready to scale.
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We chase new patient revenue so much that we don’t maximize the customer value of the people aready walking through the doors.
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A practice worth selling is one worth scaling. We need to focus on risk management and protecting the things that make your practice successful as you scale.
