Most med spa owners don't think about exit planning until they're already burned out or fielding an offer. By then, a lot of the value has already been baked in. Or left on the table.

The practices that sell well aren't necessarily the biggest ones. They're the ones that were built to be sellable from the start.

Transaction by transaction. That's how a lot of med spas operate. A patient books a filler appointment. They come in, they get it done, they go home. Maybe they book again in six months. Maybe they don't.

It feels fine. Revenue comes in. The schedule looks busy. But the financial picture underneath it is a lot shakier than it appears.