How to Recover from a Slow LaunchAug 25, 2023
How did your most recent launch unfold? Did it meet your anticipated success, or did it fall short of your expectations? If the latter is the case, have you taken the time to dissect the factors that might have led to shortcomings? If not, there's a possibility that you're overlooking valuable insights that could pave the way for success in your next launch.
Join in to discover my approach to orchestrating launches and how I use a follow-up strategy to extract valuable lessons from each experience.
The key takeaways from this episode are:
1. Learn the importance of analyzing launch outcomes – whether successful or not – to uncover valuable insights for future success and growth.
2. Understand the significance of evaluating performance and identifying potential breakdowns in the sales process to enhance launch effectiveness.
3. Embrace feedback and consider refining your offer to attract buyers. Engage with non-purchasers for insights and apply a strategic approach to boost launch results.
What you’ll hear in this episode:
[1:34] Why I do not personally like the start/stop sales cycle for your business.
[2:47] To recover from a slow launch, assess your performance against your expectations.
[5:27] Identify where potential breakdowns could have occurred in the sales process.
[9:42] Genuinely consider if your offer is attractive to buyers.
[11:35] Don’t be afraid to ask for feedback from those who engaged but did not purchase your offer.
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Additional Resources & Connect with Shannon:
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The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.