Building a Marketing Plan You'll Actually Stick To with Lauren Tilden

Building a Marketing Plan You'll Actually Stick To with Lauren Tilden

mindset podcast sales strengthen - magnetic offer Jun 22, 2023

Lauren Tilden joins me to talk all things marketing strategy and addresses your psychology towards marketing. Personally, I think this episode can be immensely helpful to those of you who not only aren't sure where to start with marketing but also have a hard time being consistent. Lauren shares a number of tips to help streamline your marketing processes but also hold yourself accountable to your marketing strategy, which in turn will drive business growth.

Lauren is a marketing coach on a mission to help small business owners have better marketing so they can make a bigger impact. She's an ex-corporate marketer and now she's the owner of two product-based businesses and host of the Making Good Podcast.


The key takeaways from this episode are:

1. Streamline your marketing processes: Lauren Tilden provides tips and strategies to simplify and streamline your marketing efforts. By optimizing your approach, you can save time and energy while still driving business growth.
2. Accountability is key: Consistency in marketing is crucial for long-term success. Lauren shares insights on how to hold yourself accountable to your marketing strategy, ensuring that you stay on track and achieve your goals.
3. Making an impact through marketing: Lauren emphasizes the connection between marketing and making a positive impact in the world. By leveraging effective marketing strategies, small business owners can amplify their message and reach a larger audience, ultimately making a difference in their industry or community.


What you'll hear in this episode:

[3:55] How did Lauren become so passionate about marketing?
[5:40] How do you connect marketing with making an impact in the world?
[9:25] What all falls within the realm of “marketing”?
[12:14] What are the tactical steps to build a marketing plan?
[24:45] What does Lauren think about when and why to outsource marketing tasks?
[30:45] What are some ways to remove friction and remain consistent with your marketing strategy?
[46:45] How to work with Lauren.


Related episodes: 

How to Generate Cash Without Increasing Price

Do You Take Time to Appreciate Success? with Amanda McKinney

Why We Don't Hire Financial Help Fast Enough with Tanya Smith



Gretchen Rubin's 4 Tendencies Quiz:

Connect with Lauren:

Lauren's Podcast

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Lauren's Membership:

100 Social Prompts:

Tactical Resources:

5-Day Financial Mindset Refresh:

Create a Custom Podcast Playlist:

Grow Cash Flow for Your Business:

Tax Deduction Guide:

CFO Power Session: Text POWER to 860-609-6374

See how much you can save with an S Corp:

Additional Resources & Connect with Shannon: 

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The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.