Go beyond the books and get insights to help you scale AND pay yourself more


This is not the April 15th one-night stand you're used to.


Explore CFO Services

Your business is the vehicle to your wealth, goals and legacy.

Your numbers are where you measure your progress.



A fractional CFO helps you:


 Maximize profits

Never run out of cash

Minimize taxes

Grow your team

Build a machine that pays you

and more...


It's time to...

Turn your data into decisions

Pay yourself more

Find peace of mind having an expert in your corner

Explore options for all stages of business...


Full CFO Services

Let us support you so you can get back to doing what you do best and make more informed business decisions to move you toward your goals.

See below for services breakdown.

Perfect for businesses $3MM+ in revenue with a budget of $7,500/month+ to hire.

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CFO Power Sessions

Virtual or in-person deep dive sessions designed to get focused, rapid results on a specific constraint. We can cover anything from pricing strategy to tax planning and cash flow forecasting.

Perfect for business owners with an identified constraint to eliminate and a commitment to fast action.

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CFO On Demand

Instant access to your CFO for questions as well as monthly trainings. VIP members also receive a monthly 20-min 1:1 call.

Perfect for early stage entrepreneurs below $1MM in revenue looking to grow but not sure how to navigate the finances.

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CFO services include:


What clients are saying

I know with Shannon’s expert advice I can take my business to the next level!

Shannon is the BEST! She is trustworthy, honest and truly cares about her clients. She made the transition from my old accountant seamless and stress free. Shannon always makes time to answer my questions and to break them down in an easy to understand way. As a health care professional, I know with Shannon’s expert advice I can take my business to the next level!

A CPA that finally spoke my language!

 I have felt nothing but tension and pressure with previous CPAs, but Shannon was different. She made my experience with her feel like a ton of bricks were lifted off my shoulders. A CPA THAT FINALLY SPOKE MY LANGUAGE!


A team that has taken the time to deeply understand our company’s needs and goals.

Shannon and her team are a perfect fit for our small and growing business. We feel confident that we have the same - frankly, usually better - knowledge and expertise of a large firm paired with a more direct and personal relationship with a nimble team that has taken the time to deeply understand our company’s needs and goals.




President and Founder of Keep What You Earn Co., Shannon is a teacher at heart with a superpower of using analogies and real-life experiences to help you master your numbers and grow your business.

Her mission is to make financial information a source of INSPIRATION, not INTIMIDATION.

Our team has over 40 years of collective experience in helping business owners succeed and a passion for making lasting impact. Click the link below to meet them!


Meet Your CFO Team

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