Grow your business and financial confidence with

CFO On Demand



Judgment and jargon-free strategic guidance for early stage entrepreneurs


Imagine a world where you...


...STOP STRESSING over what the next launch will bring in or when the next sale will happen

...DON'T FEEL STUPID asking questions when financial reports don't make sense

...use your numbers strategically to MAKE DECISIONS and hold your team accountable to growth in the right places

...know EXACTLY HOW MUCH to invest in the right areas and stop falling victim to spontaneous spending

...actually LOOK FORWARD to reviewing your numbers each month because you feel INSPIRED TO TAKE ACTION

I believe wholeheartedly...

Your numbers should be a source of INSPIRATION, not INTIMIDATION.

Numbers are the gateway to everything you want for your growing business - access to more capital, investments, buying eal estate and paying yourself. So, why do you AVOID the subject like you have a severe allergy to numbers?

In your early stages of business, the financial stuff seems so COMPLICATED, so we avoid it or try to hire someone to do it, 

BUT... aren't getting the INSIGHTS you need to make sound decisions to grow.

... your CPA gives you JARGON-STUFFED answers (if they even respond at all!)

... you DON'T FEEL READY yet to hire that person to help you.

 Or maybe you have a CPA, but you DON'T ACTUALLY KNOW what you're paying them to do.


They just handle it all, right?


In a word - NOPE.

Truth is - NO ONE CARES more about your money or your business than YOU DO. 

Most of the time, your CPA is paid to PUBLISH your story, but not to CHANGE how the story actually ends.

Fractional CFOs and CPAs cost THOUSANDS per month and are turning down small clients left and right, even though this is when you're in the BEST position to lay a solid foundation and make KEY DECISIONS.

It's time to have someone on YOUR SIDE OF THE TABLE tat an affordable price as you grow.



Your resource to turn your financial data into decisions so you can grow and scale faster with confidence

Things finally made sense 

Shannon not only answered all of my questions, but she also explained strategies and decisions and tax issues in a way that finally made sense to me. 

- Keynote Speaker, Member

A relatable approach

Shannon is incredibly approachable and so passionate about accounting and tax strategy that she made me excited to think & talk about it. 

- Digital Product Creator, Member


An accessible level of strategic support for ambitious early stage business owners looking to build a 7-figure business.

Private Questions. Public Benefit.

Ask questions free of jargon or judgment and benefit from the answers others are receiving. Learn the answers to questions you don't even have yet!

Reach New Levels

We want to partner with you as you grow and make sure you are making solid decisions every step of the way. Get there faster with the right guidance.

Be Better Prepared

Reduce your stress around tax season with year-round planning and support. Your CPA will thank you for being so prepared and may even reduce your fees!

Most CFOs cost  $5,000/month


Most accountants cost  $500/month


 CFO On Demand starts at just $42/month with 30 days free!


Explore monthly and annual options to accelerate your growth



($49/mo or $499/yr)

  • Private CFO DM channel for your business
  • CFO tips broadcasts from Shannon & team
  • Monthly live trainings¬†to grow your business to the next level
  • Resource portal with forecasting, budgeting and tax savings tools
Try Basic Monthly
Basic Yearly



($99/mo or $999/yr)

  • Everything included in BASIC plus on-demand bookings for private 20-minute 1:1 sessions for specific questions, financial statement reviews, etc. - A $500/mo value!

Limited availability for VIP memberships

Try VIP Monthly
VIP Yearly


Sounds great, but how will I actually use it?


Here are some great examples of frequently asked questions and topics for VIP calls:

How should I be deducting business meals? Are there limits on what I can deduct?

Am I paying myself correctly and am I paying myself enough?

Should I be considering an S Corp for my business?

How do I apply for a loan as a business owner? What should I have prepared?

How much cash should I have in my bank account?

How do I actually pay my taxes online?

I want to hire my first employee. Can you explain how payroll works?


Meet Shannon, Your New CFO

A teacher at heart, Shannon found herself excelling in the accounting world, but wanted to fulfill a burning desire to empower small business owners through knowledge of the financial aspects of business and have a bit more fun along the way.

She has a unique ability to make financial topics approachable and relatable. She learned a lot about money as a child and so she teaches the way she learned - by SIMPLIFYING concepts so they make sense.

Learn More About Shannon & Her Team




How does this work if I already have an accountant who does my taxes? While we won't be doing your taxes, we will gladly provide tools and resources you can provide or implement with your pro to enhance the value you get from their services and your experience working with them.

Is there a limit on how many VIP sessions I can book? We limit 1:1 sessions to one per month. We want to give ample opportunity for everyone to schedule calls. Feel free to check the calendar for short notice cancellations and availability.  
Will Shannon review my financial statements? Yes. If you are a VIP, you can book a private 1:1 block to review your financials so you get more comfortable understanding them.
Is there a minimum time commitment? No. The service is simply month-to-month. Cancel anytime and access will be removed. Our goal is that you outgrow the need for this and work with us or another fantastic fractional CFO! 
Does this replace my accountant? No. The optimal solution for early stage business owners is the CFO On Demand access to discuss the management of your business money whereas your accountant will file your routine reports.