The Steps to Selling a Business

The Steps to Selling a Business

podcast scale - impactful insights Feb 09, 2024

Selling a business can be a complex and lengthy process that requires careful planning, thorough preparation, and professional guidance. In a recent episode of Keep What You Earn, Shannon shared valuable insights into the essential phases of selling a business based on her experience helping her husband, Jason, sell his business. Let's delve into the four key phases of selling a business as discussed by Shannon, providing a comprehensive guide for entrepreneurs who are considering or preparing to sell their businesses.

1. Market Research and Making an Offer

The process begins with market research and attracting potential buyers, often with the assistance of a business broker. This phase involves showcasing genuine interest in selling the business while also evaluating the interest of potential buyers. Critical in this phase is the negotiation of the offer and terms, including the purchase price, payment arrangements, seller financing, and addressing hypothetical scenarios such as default, business shutdown, or changes in key personnel. Shannon emphasizes the importance of setting clear terms and expectations early on, recognizing that every offer's value is subjective and highlights the need for individual business owners to assess what aligns with their goals and aspirations.

2. Due Diligence

Once an offer is made, the due diligence phase begins, where potential buyers investigate and verify the seller's claims and business operations. This involves reviewing financial statements, tax returns, and addressing confidentiality agreements and non-compete clauses. Shannon stresses the significance of safeguarding confidential information and mitigating risks of buyers using sensitive data to negotiate against the seller. Transparency and due diligence are essential for building trust and facilitating a smoother transition during the sale.

3. Business Valuation and Tax Implications

Valuing the business is a critical step to ensure both parties are in agreement about its worth. Shannon recommends seeking the expertise of a Certified Valuation Analyst to determine the market value of the business objectively. Understanding the tax implications of the sale is equally important, requiring collaboration with accountants to assess the potential impact on the sellers' tax obligations based on the sale price and business assets. It's important to note that the market value of the business is ultimately determined by what buyers are willing to pay, making the offer the true measure of its worth.

4. Transition Planning

The final phase revolves around planning the transition of ownership and operations from the seller to the buyer. This includes tasks such as inventory checks, customer and employee introductions, and documentation of operational processes. Shannon highlights the necessity of preparing thorough documentation and training materials to facilitate a seamless transfer of responsibilities. Transition planning also involves addressing personal assets, passwords, and contracts tied to the business to ensure a clean and comprehensive handover.

Throughout the episode, Shannon underscores the importance of proactive preparation and seeking professional guidance to navigate each phase successfully. Sellers are advised to begin the process well in advance to avoid feeling rushed and to better understand the potential timing and complexities involved.

Shannon also shares a valuable resource, the Small Business Starter Kit, comprising essential tools and courses tailored to help new business owners or those seeking to streamline their operations. The bundle includes a mindset refresh, business financial quickstarter, tax deduction guide, money pro matchmaker, and cash flow forecasting mini-course, providing entrepreneurs with a comprehensive suite of resources to navigate the complexities of starting or improving a business.

In conclusion, the process of selling a business can be arduous, involving multiple intricate phases that necessitate meticulous planning, collaboration, and guidance. Shannon Weinstein's insightful guide provides a roadmap for entrepreneurs to navigate the complex landscape of selling a business effectively, emphasizing the importance of proactive preparation, transparency, and seeking professional support. With the right approach and resources, entrepreneurs can successfully navigate the sale of their businesses, enabling a smooth transition for all parties involved.

What you'll hear in this episode:

04:07 Discussing hypotheticals with a lawyer is crucial.
10:14 Transition planning for business sale and handover.
11:20 Documentation crucial for solopreneurs; affects business value.
14:36 Prepare early and seek professional guidance for selling.

If you like this episode, check out:

Why Building a Sellable Business Should Be Your Goal

How to Know if a CFO Power Session is for You

You Accomplished Your Goal. What's Next?


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The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.