Building and Launching a Stellar Digital Course with Amy Porterfield
Aug 24, 2023As entrepreneurs, most of us left our corporate jobs to pursue some aspect of freedom - be it financial independence, flexible schedules, or reduced obligations. Amy Porterfield joins me today to share her journey from a corporate career building someone else's brand, to building her own business centered around digital courses and time freedom.
Amy is an ex-corporate girl, New York Times bestselling author, digital marketing expert, and host of the Online Marketing Made Easy podcast. Amy saw early on the potential and impact that running a digital business could have and went all in 14 years ago. She is now a sought-after expert in all things digital marketing and online business building.
The key takeaways from this episode are:
1. Amy's journey from corporate life to digital business success highlights the pursuit of freedom, offering insights into quitting a job, preparing for the transition, and embracing the potential of online courses.
2. Discover the key factors in creating exceptional digital courses, simplifying launches to avoid burnout, and structuring courses for maximum client results, sales, and long-term value.
3. Gain valuable insights into the future of online courses, digital marketing, and the positive impact of course sales on your personal and professional life.
What you’ll hear in this episode:
[3:15] What mentality did Amy have 14 years ago when leaving her corporate job?
[8:16] What comes first? Marketing a digital course or making an exceptional digital course?
[13:30] What are some ways to simplify your launches so that you are not overwhelmed and burned out?
[19:12] What is the future outlook for digital and online courses?
[23:23] How did Amy approach quitting her corporate job and what did she do to prepare?
[29:18] How should you structure your course to maximize client results, course sales, and customer lifetime value?
[33:42] What is a great first course to launch, starter, spotlight, or signature, and then how do you continue creating other courses from there?
[37:23] What ways can digital course sales positively impact your life?
Related Episodes:
How to Maximize the Return on an Unpaid Opportunity
How to Develop a Brand Style with Tanya Smith
Leveraging Collaborations for Business Growth
Resources:
Connect with Amy:
Tactical Resources:
5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh
Create a Custom Podcast Playlist: https://quiz.tryinteract.com/#/6303d4c525b1e80018d47cfa
Grow Cash Flow for Your Business: https://www.keepwhatyouearn.com/endless-cash
Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide
CFO Power Session: Text POWER to 860-609-6374
See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator
Additional Resources & Connect with Shannon:
Find everything you need at https://www.keepwhatyouearn.com
Questions about this episode? Text me! https://my.community.com/shannonweinsteincpa
Hire us: https://www.fitnancialsolutions.com/accounting
Find me on IG: https://www.instagram.com/shannonkweinstein/
Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
