Why Sales is a Wealth-building Tool with Ro Shah

Today on "Keep What You Earn," we dove deep with sales coach Ro Shah into the often-overlooked arena where finance and sales intersect, revealing insights that could redefine the path to wealth for professionals in high-stakes industries. Shannon kicked off the episode sparking an essential conversation on why mastering sales is not just beneficial, but integral for financial experts determined to scale their businesses and amplify their impact.

One of the most poignant topics Shannon and Ro tackled was the pervasive fear of selling, a particular hurdle for introverts. Ro's empathetic approach, stemming from her software and systems engineering background, offers a beacon of hope for those who may shrink at the prospect of a cold call. Her work rebranding the face of the financial industry illuminates the power behind mentorship and professional development, empowering women to engage confidently in the sales process.

This episode was not about just overcoming fear, though; it delved into strategic action. Both Shannon and Ro underscored the limitations of relying solely on referrals. They are a viable starting point, but as Shannon noted, to achieve sustainable growth, one must embrace the art of independent lead generation. The contrast between leveraging warm referrals and the challenge of cold prospecting framed a critical lesson: diversifying one's approach to sales is a non-negotiable step towards wealth creation.

Another beacon in this rich episode was the discussion around marketing skills development. Ro shared inspiring examples of successful women in finance on Instagram and her website, not just as emblematic triumphs but as actionable case studies for listeners. She emphasized the relevance of aligning with clients resonant with one’s niche—a move that not only authenticates the selling process but also lays the foundation for long-term client relationships.

The episode didn’t shy away from hard truths, confronting the mindset issues pervading the finance industry, particularly among female professionals. Shannon and Ro unpacked the struggle of assigning value based on time rather than worth, challenging listeners to reevaluate how they measure their services’ worth. This shift, not just in thought but in operation, is central to escaping the resentment and stagnation caused by undercharging.

Shannon, an experienced CPA and business owner, seamlessly connected the conversations back to the practicalities of scaling a business and saving on taxes. Her expertise provided a grounded perspective on why sales should not be a dreaded afterthought but a continual practice interwoven with the profession.

The realities of navigating the finance world as a woman were squarely addressed. Ro's mission to change this facet of the industry by coaching women to excel in sales is a testament to the transformative impact of mentorship. She and Shannon concurred that the visibility of successful women charging what they're truly worth can change the game for those watching and waiting for a sign to step into their power.

Listeners were left with actionable takeaways, from the call to engage with social media content to the five-day financial mindset refresh offered by the podcast. Through these, the episode empowered professionals to invest in their mindset habits, altering their sales strategies, and thereby amplifying their potential for wealth-building.

As Shannon invited listeners to engage with Ro on Instagram and share their takeaways, she also reinforced the value of community support—a vital element in the challenging journey of entrepreneurship. The episode closed with a reminder of the podcast's commitment to providing invaluable resources to entrepreneurs striving to keep what they earn.

In sum, this episode wasn't just a conversation; it was a clarion call for women in finance and other high-stress industries to reframe their approach to sales, value, and business growth. By emphasizing the importance of sales as a wealth-building tool, Shannon and Ro set the stage for a paradigm shift, encouraging finance professionals to move from the background into the limelight of entrepreneurial success.

Ro helped over 100 Money Coaches, Bookkeepers, and Accountants make their first sale and grow their businesses by learning Sales strategies to book out. As an agency owner who has managed teams of 10+ I understands the value of growing fast and keeping your sanity at the same time. Host of the industry leading podcast for WOC in finance to empower them to create 5 figure months in their business

Instagram: instagram.com/theroshah

YouTube: https://youtube.com/@financeclientacquisition725

Website: theroshah.com

LinkedIn: linkedin.com/shahroma

What you'll hear in this episode:

04:16 Financially savvy women lack crucial sales skill.
09:34 Women in finance facing undervaluation seek support.
10:31 Seeing someone like you makes it tangible.
16:45 Key focus: 95% lead generation, 5% social media.
20:25 Works with entrepreneurs starting or scaling businesses.
23:22 Fear of selling; reading books on business.
27:10 Leverage referrals, find aligned clients, build trust.

If you like this episode, check out:

How to Introduce Your Kids to Money

How to Pour Money Into Your Business

The Four Elements of a Strong Financial Plan with Travis Gatzemeier

Want to learn more so you can earn more?

5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.