How to Build Trust with Your Customers

Building trust with your customers is crucial in any business, especially in the digital marketing landscape. In this podcast episode Shannon discusses the concept of "no like trust" in the context of online business. While "no like trust" emphasizes the importance of being known, liked, and trusted by your audience, Shannon goes further to propose that trust is not solely dependent on likability but is a balance of relationship and reliability.

Shannon delves into the components of trust, emphasizing that it's not enough to be liked or known; reliability plays a critical role in gaining trust. She highlights that trust is the result of the relationship with the audience combined with reliability, which is consistency of behavior demonstrating commitment. Shannon extrapolates this to various scenarios, including social media presence, offering free advice, responsiveness, and availability, which are essential elements in showcasing reliability to build trust.

Shannon challenges the traditional notion that being an expert or having experience automatically equates to reliability. Instead, she emphasizes the need for consistency and a demonstrated commitment to taking action for the benefit of the clients. She sets an example through her own actions, illustrating the significance of consistently putting out valuable content and being responsive to audience queries. Shannon's proactive approach in providing free content and responding to inquiries reflects her commitment to being a reliable source of information for her audience.

The podcast episode emphasizes the importance of combining the relational aspect with the reliability aspect in building trust with customers. Shannon encourages entrepreneurs to evaluate the ways in which they are developing relationships and reliability with their clients. By emphasizing the need for both aspects, she provides a comprehensive approach to establishing and nurturing trust.

Furthermore, Shannon challenges the common belief that time is not a crucial element in building trust. She highlights that reliability takes time, as it is based on the consistency of behavior over a period. This emphasizes the need for entrepreneurs to invest time and effort in consistently demonstrating their commitment and reliability to their audience. Shannon articulates that while there may be instances where trust can be built rapidly through extraordinary actions, sustainable trust is dependent on long-term consistent behavior and observation.

Throughout the podcast, Shannon illustrates the concept of building trust by intertwining her personal experiences with practical examples. She not only discusses the theory behind trust building but also shares actionable strategies for entrepreneurs to imbue trust in their business interactions.

As a business owner, Shannon showcases her commitment to building trust with her audience through her podcast "Keep What You Earn." By consistently delivering high-quality and reliable content, combined with her approachable demeanor and responsiveness to her audience, Shannon embodies the ethos of the trust equation she advocates for in the podcast.

In conclusion, the podcast "How to Build Trust with Your Customers" provides valuable insights for entrepreneurs aiming to cultivate trust with their clients. The trust equation, as presented by Shannon, offers a holistic approach, emphasizing the dual importance of relationship and reliability in building sustainable trust. Entrepreneurs can leverage these insights to critically assess their customer interactions and enhance their strategies to foster a culture of trust within their business endeavors.

What you'll hear in this episode:

05:11 Building trust through content for business success.
08:40 Build trust through reliability and commitment.

If you like this episode, check out:

Why Just Bumping Up Prices Doesn't Cut It

How to Have a Successful Podcast

What Latin Music Can Teach You About Business

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Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

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The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.