The Inner Work it Took to Scale with Kat Norton (Miss Excel)

When Kat Norton, fondly known as Miss Excel, told her mom she'd soon be rich and famous, her certainty wasn't based on having a clear plan—it was based on the inner work she had prioritized. Kat's story is a testament to how personal growth can be the bedrock for business success.

In a recent episode of 'Keep What You Earn,' Kat shares her journey from battling an anxiety disorder to scaling a seven-figure business using TikTok—by turning spreadsheets into viral sensations. Her transformation speaks volumes about aligning your inner world with your business goals. Here are some key takeaways:

Embrace the Inner Work:

Inner work can sound esoteric to the uninitiated. It's not about sitting in silence, hoping for prosperity; it's about actively confronting and dismantling the limiting beliefs holding you back. Kat delved into various modalities of self-improvement, such as 'To Be Magnetic' and 'Breaking the Habit of Being Yourself' by Dr. Joe Dispenza. She practiced Kundalini yoga, combining movement, mantras, and meditation. By clearing out the mental blocks, she set the stage for her future business to thrive—even before it existed.

Balance Action with Attraction:

There's an indispensable binary in entrepreneurship: taking action and allowing things to unfold. Yes, Kat attracted massive deals and press coverage without pitching. But it's crucial to recognize that such magnetism came from a place of having already put herself out there—by offering free, valuable content and engaging her audience with unbridled enthusiasm. When you know your next step, as Kat did, this alignment enables you to take the "messy action" needed to thrust forward. If you're unsure, it's probably time to look inward and untangle the subconscious snags.

Provide Value First:

When Kat could weave value into her teaching, showcasing her expertise with free tutorials and webinars, she built trust with her audience. The internet is flooded with information—a continual stream that, frankly, can be too much. But those who cut through are like Kat. They offer practical, actionable advice freely. They understand that value leads to trust, and trust leads to transactions. This doesn't devalue their paid offerings but enhances their credibility and shows that they’re invested in your growth first.

Stay True to Your Niche:

Kat’s focus on Excel wasn’t coincidental—it was deliberate. Just as she had a clear vision of who she was becoming through prolonged inner work, she was definitive about what 'Miss Excel' represented. In a world where generalists abound, she excelled in her niche, making complex spreadsheet functions relatable through dance and music. When you define your expertise and stick to it, you become the go-to person in that domain. It’s clarity that beckons success to your doorstep.

Mixing Spiritual Practice With Business:

Spiritual practices are often seen in contrast to the hard-nosed world of business, but Kat shattered that dichotomy. She protected her energy before webinars, ensuring that her mental and spiritual state facilitated an optimal learning environment. Kundalini yoga wasn’t just a practice; it was a preparation method for her entrepreneurial activities. You can ground your business efforts in spiritual wellness, enabling you to be resilient, grounded, and vibrationally attuned to your goals.

In conclusion, Kat Norton's conversation with Shannon on 'Keep What You Earn' isn’t merely inspirational—it's instructional. Scaling a business requires a synergy of purposeful inner work and strategic, even if messy, outer actions. Nurture your growth from within, provide value consistently, stay laser-focused on your niche, and don't hesitate to blend your deeper practices with your day-to-day business activities. It’s a blueprint for success that transcends just numbers—it’s about the holistic elevation of self and business.

Since launching Miss Excel in June of 2020, Kat Norton has grown a 7-figure course sales business and a community of over 2 million people across her social media platforms through viral Excel trick videos infused with creativity, music and dance. Her trainings are known to make Excel fun and have been featured in Forbes, Business Insider, Entrepreneur Magazine, CNBC and 50+ global news outlets.

Website: www.miss-excel.com
Instagram: https://www.instagram.com/miss.excel/
TikTok: https://www.tiktok.com/@miss.excel

What you'll hear in this episode:

06:23 Book offers scientific explanation for law of attraction.
07:59 Finding resonance in kundalini yoga's practice.
11:15 Integrating spiritual practices into business for protection.
15:16 Clear limiting beliefs to reach your potential.
19:01 Act when you know, introspect when unsure.
21:56 Consistently provide free content to showcase expertise.

If you like this episode, check out:

Investing in Businesses - What You Need to Know

Blue Oceans are All Around Us

Pricing Blunders That Could Cost You Thousands

Want to learn more so you can earn more?

CFO Power Session: https://www.keepwhatyouearn.com/power-session-inquiry

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.