Website Elements that Convert with Ari Krzyzek

When it comes to websites, we get a lot of conflicting advice. When should I develop my website? Is it absolutely essential? It can be really overwhelming at any stage of business!

We've got Ari Krzyzek on the show today, CEO and Head of Strategy at Chykalophia (read: see-ka-lo-fia). She helps FemTech, DTC, and women-led brands transform their website into a platform that unlocks business opportunities. She co-authored the #1 New Release book, Made to Sell: Creating Websites that Convert.

We're talking about when you need a website, when you may not need one, and five key elements to include on your website to ensure that it converts.

"Building a website is like building your digital real estate and building a brick and mortar online, dedicating yourself to where am I going to put my business, how is it going to look, and what am I going to use for pages. It's an overwhelming thought to go through when you're starting a business--but don't let the overwhelm stop you from creating a website that will convert well and attract your ideal customer."

In this episode, you will learn the following:

1. What five key elements should you have on your website to make sure it converts?
2. When do you need a website, and what do you actually need for your business?
3. What are the five questions you need to answer to ensure your website builds trust?

What you'll hear in this episode:

• When do you need a website? When do you not? When should you?
• Why you need to hire more than one person to work on your website.
• How do we balance the buying experience and convert sales effectively through websites?
• Give your customers the fastest path to the checkout line if they want that.
• Be specific as soon as possible as to what you do.
• The importance of having imagery on your website.
• What other resources do you have to help business owners with their website?

Here are some brief snippets from this episode:

[00:00:50]
When it comes to websites, we always get conflicting advice. We're going to talk about when it makes sense to have a website. Our guest is going to take us through five key elements to have on your website.

[00:05:31]
When do you need a website? Are people waiting too long to start websites? You want to really start with the goal. The best decision I made with my website guys was hiring a copywriter first. Next, what you need to do is to really map out your website.

[00:08:38]
I definitely will not recommend just working with one person. You need different people to work on a big project. Without having all these different roles, things might have holes around it.

[00:12:47]
What is your website all about? And then number two, do we trust this brand? The third question is how does everything work? You need to tell them and simply like three, four steps.

[00:15:35]
The fourth question then, what do you want your user to do? What's your main call to action? It needs to be very clear. Be direct as much as you can. Work with your copywriter to see. Can we be a little bit more playful but direct?

[00:17:21]
I'll tell you what drives me crazy on websites, especially, let's talk about converting and selling actively on websites. What drives me absolutely crazy is when I'm trying to buy something and they're making it difficult. How do we balance that and convert sales effectively through websites?

[00:24:21]
What are some of these different interactions that we need to present to them so that we can keep the journey going? At the end of the day, you want to build a brand loyalty for your customers. Can we contextualize the five elements with an example?

[00:29:29]
The sole purpose of your business is to create customers. Any client or customer facing channels needs to be all about them. Please do put your pictures on the website because this is about creating connection. At the end of the day, we're building business with fellow human.

[00:32:40]
Are there too many pages on a website? Do you recommend keeping it to a couple? How does someone start building a site map? It's never too late to get into building up your own site map.

Related episodes:

195. Hosting a Profitable Event with Sarah Brush

198. Selling Pain Points and Not Problems

202. Selling Through Service with Ashley Frank

Resources:

Follow Ari on LinkedIn: https://www.linkedin.com/in/arichykalophia/

Check out Chykalophia: https://chykalophia.com/

Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/

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The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.