I Want to Upgrade My Services - Will My Clients Stay?
Feb 10, 2023It can be so challenging to change your offers. I know because I've been through it! If you change your offerings and you're trying to sell the new offer while you've still got clients utilizing your old one, it can feel like you're in a very messy middle ground.
If you change your offer and find yourself in an "upgrade or get out" type of situation, will your clients stay? Unfortunately, I don't think you can expect transactional clients to stay loyal to you regardless of your offer. The difference maker here is your personal brand. Is the connection people have with you so strong that they'll buy whatever you're selling because they trust you that much?
Just know that if you're in the messy middle there is a way to make a smooth transition from an old offering to your new one, and do so gracefully so that all of your former clients feel taken care of.
"Those who are committed to working with me know that I have their best interest in mind and will stick around."
In this episode, you will learn the following:
1. How can personal branding help you transition to a new offer and keep loyal clients?
2. What strategies should you use to transition away from transactional services and attract new clients?
What you'll hear in this episode:
- What happens when you have a client base that is on an old offer or an old price?
- Why you can’t expect transactional clients to have loyalty to you if you’re offering a transactional offer?
- People are just going to be shopping for the cheaper option.
- Why do you need to terminate a business before you terminate the old one?
Here are some brief snippets from this episode:
[00:00:40]
It's so challenging to change your offers. There are so many opportunities to apply this to your industry and your service type.
[00:08:26]
The first step is looking at your own personal brand. Will people buy from me whatever I'm selling? And if they don't, then that's what you need to be working on. Before you make a change like this, you have to be okay with turning over a large amount of your client base.
Related episodes:
202. Selling Through Service with Ashley Frank
207. LinkedIn Strategies that Work with Katie McKiever
215. Content Creation Hacks with Kali Lee
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